OVERVIEW

A strong drive to attract local and international exhibitors and visitors is supported by an international network of contacts across:

• Industry Associations
• Department of Mineral Resources
• Department of Trade and Industry
• South African Equipment Export Council (SACEEC)
• Chambers of Commerce
• Trade Consuls
• Agencies
• The Montgomery Group
• Local and international media publications

Marketing elements include:

• Digital Marketing - websites, website links, online pre-registration, complimentary tickets, ezines
• Direct Mail
• Complimentary tickets distributed through Associations, Chambers of Commerce and Media
• Publicity - trade, business news, dailies, online media, TV/radio, news agencies
• Advertising - trade, business news, dailies, radio
• Roadside posters