OVERVIEW
A strong drive to attract local and international exhibitors and visitors is supported by an international network of contacts across:
- Industry Associations
- Department of Mineral Resources
- Department of Trade and Industry
- South African Equipment Export Council (SACEEC)
- Chambers of Commerce
- Trade Consuls
- Agencies
- The Montgomery Group
- Local and international media publications
Marketing elements include:
- Digital Marketing - websites, website links, online pre-registration, complimentary tickets, ezines
- Direct Mail
- Complimentary tickets distributed through Associations, Chambers of Commerce and Media
- Publicity - trade, business news, dailies, online media, TV/radio, news agencies
- Advertising - trade, business news, dailies, radio
- Roadside posters