Castrol

Hall: 9 Stand: J01
Castrol was founded by Charles 'Cheers' Wakefield under the name of 'CC Wakefield & Company'. In 1899 Charles left a job at Vacuum Oil to start a new business selling lubricants for trains and heavy machinery. ' Early in the new century, the company started developing lubricants for automobile and aeroplane engines, which needed oils that were runny enough to work from cold at start-up and thick enough to keep working at very high temperatures. Wakefield researchers found that adding a measure of castor oil, a vegetable oil made from castor beans, did the trick nicely. They called the new product 'Castrol.' ' Having helped pioneer a new kind of motor oil, CC Wakefield pioneered a new method of getting customers to notice the product: sponsorship. The Castrol name appeared on banners and flags at competitive aviation events, auto races and at attempts to break the land speed record. ' By 1960, the name of the motor oil had all but eclipsed that of the company's larger-than-life founder, and so 'CC Wakefield& Company' became, simply, Castrol Ltd. ' In 1966 The Burmah Oil Company bought Castrol and in 2000 Burmah-Castrol was purchased by bp.

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South Africa
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